The System Inclusions



Brand Discovery & Strategy
A deep dive into your brand positioning, values, audience, culture and direction, defining a clear path forward.

Messaging Direction
Establishing a clear tone of voice and messaging framework built around core pillars and key themes, informing how your brand communicates and makes decisions.

Creative Direction
A clear visual direction that informs and unifies the identity.

Visual Identity
A considered and unique visual identity, including:

A versatile logo suite designed to adapt across formats and platforms including primary, secondary and submark
A refined and intentional colour palette designed for consistency across digital and print.
A core typography system designed to support hierarchy, readability and expression.

A suite of brand assets including icons, graphics, patterns or illustration, designed to communicate ideas and messages clearly while adding depth, distinction and personality across touchpoints.

All elements are developed through a tailored and distinctive visual treatment across typography, imagery and layout. Mockups explore how the brand translates across digital and printed applications.

Brand Application
Social media direction with a core set of social media templates, designed for consistency and ease, alongside social direction to ensure your content feels cohesive and thoughtfully presented.

Each project is tailored where needed to ensure the system delivered supports your key brand touchpoints.

Brand Toolkit
Comprehensive brand guidelines to support clarity and consistency, with all final files professionally prepared and delivered in a dedicated Dropbox.

© 2026

Studio 94